You already know that Twitter is one of the most vibrant and addictive social networks that no marketer can afford to ignore. But you might also know that an overwhelming number of marketers never manage to drive any meaningful business value from Twitter. Twitter is a fast moving platform where …
Putler is an online analytics service that was designed to help you understand your eCommerce business better. It achieves this by connecting to all of your platforms, aggregating the data and presenting it to you in an uncomplicated way that is easy to understand. In this article, I would like …
Most of us use the internet so frequently that we become blind to the individual elements that are used to build websites. It is therefore easy to forget how important images are to the websites we visit every day. High quality stock images are used by news websites, by online …
Google Analytics remains the most popular analytical service for website owners. It is a powerful service and is 100% free to use. By inserting a small piece of code into your website, you can get a complete understanding of your website visitors. In addition to traffic stats, you can also …
Search engine optimisation is key to marketing your website and increasing organic traffic, subscribers, and ultimately, sales. To help you analyse and optimise your search engine presence, many companies and shop owners turn to the help of premium SEO services and expensive SEO marketing companies. It makes sense if you …
Whether you’re an online marketer, blogger, or anyone who requires an online presence, you need a social listening strategy to build a trustworthy brand. Remember that the “social sphere” is filled with judgmental folks. So much so that a single post can cost you the integrity of your entire brand …
Since inception more than ten years ago, WordPress has gone from a simple blogging platform to a robust and fully-fledged content management system that can do all manner of things. I mean, you can build anything you want from a million-view news site such as CBS News to social networks …
Social media plays a pivotal role in driving traffic to your website. This is unlike a few years ago when search engines dominated the realm of web traffic generation. Today, in the era of burgeoning social networks and bookmarking sites, we cannot ignore the place of social media as a …
I’m sure just about everyone these days is on some form of social media platform; Facebook, YouTube, Twitter, LinkedIn, Google Plus, Instagram…the list does go on and on. Rest assured that you’ll always find interesting content to read or watch on one of these sites. Even if the material takes …
Social media is an important part of blog promotion. It can, however, be very time consuming trying to effectively manage Twitter, Facebook, Google+, and other social media services. There are many services and applications available that help manage your social media presence. Some are free, however the best services tend …